The destination does the work.
A code on packaging or signage moves a customer into a different context. The landing page should make that transition easy to follow.
Repeat the relevant promise
The page should acknowledge what the customer scanned. A printed invitation to view a collection should lead to that collection, not a broad homepage that asks them to start again.
Design for a small screen
Keep the page purpose visible. Make the important information readable and the next action easy to find without crowding it with unrelated choices.
Plan what happens afterward
The destination may lead to an inquiry or to your existing store. Agree the page’s role and content before the design is built. We create the page and campaign copy; payment processing remains with your chosen provider.